In traditional plugins
The article stands alone
You enter a keyword and the tool tries to produce the best possible page for that one query.
keywordhealth plan denied my surgery
and writes 1 article about that query.
60 days freeAPC Editorial · your AI editor-in-chief in WordPress
Plugin to generate AI articles with editorial planning
APC Editorial plans the clustering of your topics, focused on a topical authority strategy. It reads the competition on Google, writes the article, fills in the SEO, creates the image and publishes on a schedule, with ongoing upkeep of the content. Built for agencies, law firms, clinics and newsrooms.
- Unlimited sites
- Yoast, Rank Math, AIOSEO and SEOPress
- Articles in any language
Plan · Employment Law 2026
example
- Pillar Constructive dismissal: the complete guide Published
- Satellite Overtime for remote employees Mon 9:00
- Satellite Dismissal for job abandonment Writing
Dismissal for job abandonment
US$ 0,0777
- Competitor research8 sites read
- Anti-cannibalization14 articles compared
- Case research3 rulings verified
- Full articlewriting…
- Keyword in 1st paragraphchecked
- Featured image + altWebP · 900×660
- LinkedIn summaryon the author's profile
SEO in Rank MathDraft for reviewIndexNow on publish
Works with
- WordPress
- Elementor
- Yoast SEO
- Rank Math
- All in One SEO
- SEOPress
- Search Console
- Claude
- OpenAI
- Perplexity
- DataForSEO
About APC Editorial
A plugin to generate AI articles built to grow topical authority.
Instead of starting from isolated keywords to produce standalone articles, APC Editorial starts from a core subject you choose and clusters it: the subject turns automatically into a structured editorial plan, with a pillar and the topic clusters around it.
The plan organizes pillar pages, clusters, subtopics, search intents, funnel stages, priorities and publishing order. It is your site's editorial article strategy: it prevents overlap and cannibalization, links your content together and guides the steady growth of your topical coverage.
How it works
The plugin helps you build the strategy, starting from a core topic of your choice.
The first setup takes time: the account, the AI keys and each plan's settings. That detail is what keeps every article up to your site's standard. After that, for each topic, you review the brief, the plugin writes the article with AI and you decide what to publish.
1
Sign in and connect the AIs
Youonce
Sign in with your jode.io account and save the keys of the AIs you will use. The keys are yours: each article's cost is billed straight to your own account with each AI.
Global Settings- requiredjode.io accountConnected
- requiredAnthropic · textConnected
- optionalOpenAI · imagesConnected
- optionalPerplexity · casesno key
- optionalDataForSEO · GoogleConnected
Output language: EnglishCost ceilings2
Set up an editorial plan
Youper plan
Each plan has its own settings. 3 are required before generating: the editorial prompt (target audience, main profile and publishing entity), the category and the author.
Plan settings- Editorial prompt
- Featured image
- Field mapping
- Body shortcodes
- Categories / Tags
- Primary author
- Scheduling
These settings apply to THIS plan only.3
Build the topic list
You + AIper plan
Generate topics with AI, import your spreadsheet or type the titles. No topic enters the plan without a brief compared against every other topic.
Themes for blogexampleGenerate themesImport themesInsert manually
- PillarConstructive dismissal: the complete guidebrief ready
- SatelliteOvertime for remote employeesbrief ready
- SatelliteDismissal for job abandonmentwriting
- SatellitePayment in lieu of noticequeued
4
Review the topic brief
Youper topic
The brief says what the article covers and what is left to neighboring topics. You check and fix it before generating.
Edit briefing · Dismissal for job abandonmentMain Keyworddismissal for job abandonment
IntentInformational
FunnelTop
Micro-questionWhen does an employee's absence become job abandonment?
Anti-cannibalization noteAngle: when absence becomes abandonment · Not covered: «Constructive dismissal: the complete guide»
Complete with AISave5
Generate the article
APCper topic
APC reads who already ranks, compares it with what your site has already published and writes the full article, with SEO, image and LinkedIn summary.
Writing · Dismissal for job abandonmentUS$ 0.0777- Competitor research8 sites read
- Anti-cannibalization14 compared
- Case research3 rulings
- Full articlewriting…
- Keyword in 1st paragraphqueued
- Featured image + altqueued
- LinkedIn summaryqueued
6live
Review, publish and monitor
You decideper article
Publish now, schedule it or send the draft for your client to approve. Then track each article's impressions, clicks and ranking.
Search Console · 28 daysexample- DraftClient reviewapproved
- PillarConstructive dismissal: the complete guidePublished
Impressions
Before1,240Now3,980
▲ 221%
Clicks
Before18Now74
▲ 311%
Average position
Before14.2Now6.8
Improved
Rank Tracking
Mobile3rdDesktop4th
DataForSEO
2 workflows
Plugins start from a keyword; APC Editorial starts from the core subject
The traditional workflow ends when the article goes live. APC Editorial's keeps going until it builds topical authority.
Traditional tools
6 steps · ends at the article- keyword
- SERP analysis
- outline
- article
- optimization
- publishing · end
APC Editorial
9 steps · ends in topical authority- 01core subject
- 02defining the topic universe
- 03editorial architecture
- 04clusters and subtopics
- 05overlap prevention
- 06publishing order
- 07article production
- 08linking content together
- 09topical authority
Traditional tools: start at the keyword and end at publishing.
APC Editorial: starts at the subject and ends in topical authority.
Both write the article, but APC gets there with the strategy already in place.
What sets it apart
APC's core unit is not just the article.
Plan · Health insurance claim denialsexample
In APC Editorial
The article is clustered
The article comes from an editorial article strategy: before writing, APC decides where each piece belongs in the cluster.
- PillarHealth insurance claim denials: the complete guidePublished
- SatelliteSurgery denialsPublished
- SatelliteInjunction requestsWriting
- SatelliteDenials for not being on the ANS listplanned
+ 12 topics in the planinternal linkspublishing order
Before writing, APC answers 4 questions:
Coverage
3 decisionsWhat does the subject need?
- which topics need covering
- which search intents exist within the subject
- which gaps need filling
Structure
3 decisionsHow do the topics fit together?
- which topics should be pillar pages
- which should be supporting content
- how the subjects relate
Order
2 decisionsWhat comes first?
- what should be published first
- how the site will widen its topical coverage over time
Protection
2 decisionsWhat could go wrong?
- which angles could cause cannibalization
- which pages should receive links
APC doesn't build an editorial plan because it found keywords. It uses keywords to validate and refine an editorial plan built around a subject.
A practical example
Subject: health insurance claim denials
A keyword tool receives
"health plan denied my surgery"
and writes 1 article about that query.
APC maps the subject's editorial universe
Health insurance claim denials
- surgery denials
- medication denials
- treatment denials
- hospital admission denials
- home care denials
- therapy denials
- prosthesis denials
- denials for not being on the ANS list
- injunction requests
- expense reimbursement
- coverage of specific treatments
Then it organizes
- the pillar article
- the clusters
- the satellite pieces
- the semantic relationships
- the publishing order
- the internal links
- possible intent conflicts
- the updates the pillar needs
A far broader job than writing one article for one keyword.
What you get
4 levels of value
Each level builds on the one before. The article only shows up in the 4th.
1
Topic intelligence
Reads your chosen subject and maps its universe: entities, problems, questions, intents and subdivisions.
- Generate topics
- Google research
- Real questions
2
Editorial architecture
Organizes that universe into pillar pages, clusters, subclusters and supporting content.
- Pillar
- Satellite
- Subsatellite
- Clusters
3
Operational planning
Sets priorities, production order, categories, tags, internal relationships and the publishing schedule.
- Plan order
- Briefs
- Scheduling
4
Execution and upkeep
Writes the articles, publishes them, builds internal links and updates the structure as the plan moves forward.
- Articles
- Internal links
- Article index
- Search Console
That sequence is much closer to an editorial article strategy than to a writing assistant.
From starting point to article
What to look for in an article automation plugin.
Fourteen points that separate an article generator from an editorial system, and how APC Editorial handles each one.
| Strategic dimension | What to check | How APC Editorial does it |
|---|---|---|
| Starting point | Keyword, subject, URL or brief | A subject and a brief; keywords validate the plan |
| Editorial plan generation | Whether it creates loose ideas or a structured plan | A structured plan with pillars, satellites, funnel and intent |
| Topical authority | Whether it builds coverage of a subject over time | New topics read the whole plan and earlier seasons |
| Cluster architecture | Whether it defines pillars, satellites and subclusters | Pillar, Satellite and Subsatellite in every cluster |
| Topic hierarchy | Whether it sets dependencies and priorities | Each brief says what it covers in depth and what it leaves to its neighbours |
| Search intent | Whether it tells intents apart within one subject | Informational, commercial-investigative or transactional, with the funnel stage |
| Cannibalization prevention | Whether it spots overlap before writing | A repeat check when generating topics and anti-cannibalization before every article |
| Publishing order | Whether it decides what comes first | Plan order drives the queue and the schedule |
| Internal links | Whether it plans and builds links between pages | Native and AI link building, always leading to the pillar |
| Pillar upkeep | Whether it updates indexes, hubs or pillar pages | The article index refreshes on every publish, and pillars are strengthened with Search Console queries |
| Publishing schedule | Whether it turns strategy into an operating schedule | Daily, weekly or monthly scheduling with an approval queue |
| Execution in WordPress | Whether it turns the plan straight into posts and tasks | Creates posts with SEO, category, author, image and custom fields |
| Keeping authority | Whether it tracks gaps and how coverage evolves | Search Console, rank tracking and new-topic opportunities |
| Article writing | Whether it also produces what was planned | Yes, as one step of the plan, never as the end goal |
Editorial intelligence
Not just an article generator. Editorial intelligence.
Most AI plugins write articles from the demand behind a single keyword. APC Editorial works keywords inside an editorial plan, and that is what brings topical authority gains on Google and in AI answers.
Most plugins
Loose articles, from a single keyword
- Each article starts from a loose keyword
- Writes without knowing what the site already has
- Articles compete with each other for the same search
- Random internal links, or none
- Volume without strategy
APC Editorial
Keywords inside an editorial plan
- An editorial plan with pillars, satellites and topic clusters
- Each topic with its own angle, aware of what its neighbours cover
- Anti-cannibalization before writing
- Internal links that lead to the topic's pillar
- Campaigns in an automated flow: plan, write, publish and measure
Be honest with yourself
If all you want is a plugin that automates articles, with no plan and no editorial intelligence, APC Editorial is not for you. You are in the wrong place.
It is for people who want to run campaigns with editorial intelligence, in a smart, automated flow, and earn topical authority. It goes far beyond simple article automation.
Who it's for
For teams that publish a lot and can't get it wrong.
SEO and content agencies
Every client in one place, with unlimited projects, client approval and the cost of each article so you bill it right.
Law firms
A strict legal profile, rulings looked up on court websites and LinkedIn posts with the closing statement the sector requires.
Healthcare and finance
Articles that never promise results, never invent credentials and only cite official sources anyone can check.
Newsrooms and publishers
Many beats, dozens of authors and daily scheduling, with an approval queue and a history of every change.
Companies with their own blog
Steady content without hiring a newsroom, with each author's LinkedIn fed alongside the blog.
SEO consultants
Plan, competitors, Search Console, rank tracking and backlinks in one place, inside your client's WordPress.
Case studies
Real results, in sectors that can't get it wrong.
A law firm and a physician. Figures from each site's own Google Search Console and rank tracking, counting only articles generated with AI in APC Editorial.
Law hmgcadvogados.com.br
HMGC Advogados
A corporate law firm in São Paulo. Since July 2026, 24 blog articles were born in APC, in season plans on M&A, hiring models and working hours.
Measured on Oct 28, 2026 · Search Console through Oct 26 · positions from the client's DataForSEO
- Google impressions
- +92% 29,965 → 57,676 in 28 days
- clicks
- 2× 238 → 481
- articles cited by Google's AI
- 8 of 21 AI Overviews and AI Mode
Featured article
Declarações e Garantias em M&A: Como Negociar e Se Proteger
- #3 on Google, mobile and desktop, on Oct 28, 2026
- Cited in AI Overviews on Oct 28, 2026
- Featured image created by APC
3ºon Google · Oct 28, 2026
In the APC Editorial dashboard
Sources. Impressions and clicks: the site's own Google Search Console, whole site, the 28 days before the first article born in APC (Jun 13 to Jul 10, 2026) × the last 28 days (Sep 29 to Oct 26, 2026). Positions and AI Overview / AI Mode citations: APC Editorial's Rank Tracking, measured through the DataForSEO API with the client's own account, on the Oct 28, 2026 check, articles born in APC only. A site's results also depend on other factors.
Healthcare anabuhler.com.br
Dra. Ana Buhler
A physician specialized in blepharoplasty, with practices in 4 cities around São Paulo. Her blog started from scratch with APC in August 2026.
Measured on Oct 26, 2026 · Search Console through Oct 26 · positions from the client's DataForSEO
- blog articles written by APC
- 14 of 14 since August 2026
- Google impressions
- 2.7× 3,509 → 9,637 in 14 days
- articles cited by Google's AI
- 4 of 14 AI Overviews and AI Mode
Featured article
Blefaroplastia depois dos 60 anos: é seguro?
- #1 on Google, desktop, on Oct 26, 2026
- Cited in AI Overviews on Oct 26, 2026
- Image served as AVIF by APC
1ºon Google · Oct 26, 2026
In the APC Editorial dashboard
Sources. Impressions: the site's own Google Search Console, first 14 days with data (Sep 6 to 19, 2026) × last 14 days (Oct 13 to 26, 2026). Positions and AI Overview / AI Mode citations: APC Editorial's Rank Tracking, measured through the DataForSEO API with the client's own account, on the Oct 26, 2026 check. A site's results also depend on other factors.
Features
Everything the plugin does to create articles with AI.
From planning to measurement, without switching tools. Items marked FREE stay free forever; the rest are PRO and fully unlocked during your 60 free days.
- Planning10
- AI articles10
- SEO in WordPress08
- Publishing and review08
- LinkedIn06
- Images10
- Links06
- Measurement10
Editorial planning
Your blog strategy, organized.
Unlimited projects and subprojects
Organize clients, sites and sections in a tree with as many levels as you need.
Blog plans
Each plan has its own topics, authors, categories and settings.
Add topics by hand
Paste one title per line. Each topic joins the plan with its brief already written by AI.
Plan as PDF
Download the full plan to present to your client.
Generate topics with AI
Builds the plan from a brief, with pillars, satellites, funnel stage and search intent.
No duplicate topics
Every new topic is checked against the topics and articles you already have before it joins the plan.
Import your spreadsheet
Bring the plan you already have and choose which column becomes each field. Every topic arrives with a brief.
AI brief for every topic
Keyword, micro-question and scope: what the article covers in depth and what it leaves to neighbouring topics.
Article index
A live list of what the site has published, which the plan checks so topics never repeat.
LinkedIn plans
Standalone posts with topic, brief and image, kept apart from your blog plans.
AI articles
Research before writing. Always.
Competitor research
Reads the pages that show up on Google, in AI Overviews and in AI Mode for your keyword.
Edge and E-E-A-T
Shows what competitors leave out and how your article goes further, without inventing experience.
Anti-cannibalization
Every new article is checked against what the site already has, so it never competes for the same search.
Cases and case law
Real cases with verified links. For Brazilian law, rulings looked up on court websites.
Real Google questions
The FAQ answers what people ask in "People also ask".
Keyword where it counts
The main keyword always in the excerpt and first paragraph, checked before publishing.
Strict regulated sectors
Legal, Health and Finance profiles stay in their field and never promise results.
Official sources only
Articles cite primary sources readers can verify.
Any language
Text, SEO fields and even the text in images come out in the language you choose.
Always the full article
Text is never cut to save money. If the model stops midway, it picks up where it left off.
SEO in WordPress
Every field in its place.
Yoast, Rank Math, AIOSEO, SEOPress
SEO title, meta description and keyword filled in the SEO plugin you already use.
Category, tags and author
Inherited from the plan or chosen per topic. The plugin never creates categories on its own.
Custom fields and ACF
Send the first paragraph, a CTA or fixed text to your theme's fields.
Shortcodes in the bodyFREE
Insert forms or calls to action after the paragraph you choose.
Automatic 301 redirects
Changed the URL? The redirect is created in your redirect plugin, with no chains or loops.
IndexNow FREE
Notifies Bing and other search engines of every published article, skipping noindex content.
Schema Rank
Schema Rank author and related topics filled in along with the article.
Cache cleared for youFREE
LiteSpeed, WP Rocket, W3TC, Breeze, Super Cache and Cloudflare purged when something changes.
Publishing and review
Nothing goes live without your say.
Scheduling
Daily, weekly or monthly, up to 20 time slots, in your site's time zone.
Publish or draft
You choose on every run. Draft is the default.
Live articles stay safe
The new version waits alongside and only replaces the old one when you publish, at the same URL.
Client review
An approval panel with its own access, in-text corrections and publishing on approval.
Approval queue
Approved articles go live one per time slot, in plan order.
Article by email
Your client gets the link and the article as a Word file, with the SEO data.
Word download
Article, SEO data and LinkedIn post as .docx, any time.
Full history
Who created, published and changed each article, and where the change was made.
Every article becomes a post too.
Article summary
A large-image post with the article link, on the writer's profile.
Multiple authors
Each author connects their own profile once.
Required closing statement
Legal, health and finance posts never go out without the sector's closing statement.
See it before it posts
The preview shows exactly what will go out, with the full image.
Its own post image
Created in the format LinkedIn accepts and saved so you can review it first.
Draft or publish
The summary travels with the article: approve one and you approve both.
Images
Good-looking, light and with alt text.
AI featured image
With your logo and color palette, at the size you set.
Automatic alt text
For the featured image and any image in your media library.
Add image with AI
Create images right in the editor's media window.
WebP and AVIF converterFREE
Lighter images across the whole site, with the original kept.
Folder converterFREE
Converts images that live outside the media library.
Back to the originalFREE
Undoes the conversion and fixes every address before deleting any file.
Duplicate imagesFREE
Finds copies by how they look and swaps every use before deleting.
Images missing alt textFREE
List images without alt text and fill it in right on the list.
Rename filesFREE
Renames the image and redirects the old address.
Regenerate thumbnailsFREE
Rebuilds the image sizes your theme uses.
Internal links
Every article pointing to the right place.
Native link building
The anchors the writer creates become links to the right topics in your plan.
AI link building
Suggests and inserts links between articles, always leading to the topic's pillar.
Links that follow the article
Changed an article's URL? Internal links start pointing to the new one.
Service page
A block at the end of each article takes readers to your service page.
Broken linksFREE
Finds 404 links and removes only the link, keeping the text.
Remove internal linksFREE
Clears old internal links in bulk, without touching external ones.
Measurement
Every article's results, in plain sight.
Search Console for your domainFREE
Impressions, clicks, CTR and position for the whole site, Before | Now.
Search Console per article
Impressions, clicks, CTR and position, Before | Now, per article, plan and project.
Is it on Google?
Checks whether each new article is indexed and tells you why when it isn't.
Opportunities
Articles worth strengthening and real searches that become new topics.
Rank Tracking
Keyword position on mobile and desktop, and whether your site is cited in AI Overviews and AI Mode.
Competitor backlinks
Authority and the best backlinks of the pages you compete with on Google.
Your site's backlinks
How many are good and how many are bad, with the full list.
Conversions and ReportFREE
Where each lead came from, and the report with your brand, as PDF and by e-mail.
Cost of every article
Each step with its own cost, per article, plan and project.
Spending cap
Pause the queue or get an alert when spending hits your limit.
Your key, your cost
You pay only what the AI spends. Straight to the provider.
Your keys, your account
Text uses your Anthropic (Claude) key and images use your OpenAI key. The charge goes to your account with them, with no markup from us.
Keys stay in your WordPress
jode.io only uses your key during each run and never keeps a copy.
Cost of each step
Every article shows what each step cost. Billing clients and picking a model gets easy.
No shortcuts on quality
The spending cap pauses the queue. It never shortens the text or swaps in a weaker model.
Dismissal for job abandonment
Example receipt · cost per step
- Competitor research
- US$ 0,04120000
- Google data
- US$ 0,00600000
- Anti-cannibalization
- US$ 0,01850000
- Case research
- US$ 0,01200000
- Article
- US$ 0,23100000
- Featured image
- US$ 0,04200000
- Alt text
- US$ 0,00060000
- LinkedIn summary
- US$ 0,00940000
TotalUS$ 0,36070000
Illustrative figures. Real cost varies with the model and article length.
Privacy
How APC Editorial uses your Google account.
Only what's needed, always with your permission. Full details in our Privacy Policy.
Sign in with Google
Sign in with jode.ioYou access the plugin with your Google account. We receive your name, email and account ID only to recognize your jode.io account, your plan and your connected sites.
Google Search Console
optional · read-onlyOnly when you click "Connect Search Console" do we ask for read-only access to your sites' performance data. Nothing in your Search Console is changed.
- The data only appears inside your own WordPress.
- We don't sell or share it, and we don't use it for ads or to train AI.
- Disconnect any time, in the plugin or at myaccount.google.com/permissions.
Pricing
Start free. With everything unlocked.
60days free
Every PRO feature, on as many sites as you want
Install the plugin, sign in with your jode.io account and use everything for 60 days. Then stay on Free with no time limit, or subscribe to PRO.
Free
FOREVERUS$ 0
- Unlimited sitesFor 1 user only
- Measurement
- Search Console for the whole domain — impressions, clicks and position for the site
- Conversions by source — where each lead came from
- Report with your brand — as PDF and by scheduled email
- IndexNow — tells Bing about every publish
- Images
- WebP and AVIF converter — lighter images across the site
- Folder converter — images outside the media library
- Back to the original — undoes the conversion without breaking anything
- Repeated images — finds copies and swaps every use
- Images without alt — lists them and fills in the alt text
- Rename files — and fixes the links across the site
- Regenerate thumbnails — rebuilds your theme's sizes
- Links and content
- Broken links — finds 404 links for you to fix
- Remove internal links — in bulk, without touching external ones
- Body shortcodes — after the paragraph you choose
- Automatic cache purge — LiteSpeed, WP Rocket, Cloudflare and more
PRO
60 days freeUS$ 19.90 / month
per user, on unlimited sites
or US$ 200.59 per year
- Everything in Free, also on unlimited sites
- Projects, plans, article index, plan PDF and Word
- AI articles and LinkedIn posts
- AI topics and briefs: generated, imported or typed in
- Competitors, anti-cannibalization and real cases
- AI images and automatic alt text
- Scheduling, client review, approval queue and article email
- Search Console per article, plan and project, rank tracking and backlinks
- Native and AI link building, and automatic 301 redirects
- Cost per article, spending cap, history, custom fields and Schema Rank
jode.io community
Download APC Editorial and join the community.
Leave your contact details and get the plugin, an invite to the community group and news before anyone else.
- Instant plugin download
- Community group on WhatsApp
- SEO tips and plugin news
- 60 days with every feature
Support: support@jode.io
How is APC Editorial different from other AI article generator plugins?
Others start from a loose keyword and write a standalone article. APC Editorial builds an editorial article strategy: it clusters the subject into an editorial plan, checks what your site has already published, reads the competition on Google and only then writes each article, with internal links to the pillar.
Is the AI-generated article good for SEO?
Each article comes with the keyword in the first paragraph and the excerpt, title and meta description in your SEO plugin, category, tags, an image with alt text and internal links. Before writing, APC compares the topic with competitors and with what your site already has, so it doesn't cannibalize.
Can I generate articles in bulk?
Yes. You schedule generation daily, weekly or monthly, and the plugin writes up to 5 articles at a time per site, in the plan's order. Each one can go live right away, be scheduled or wait as a draft for review.
How much does it cost to generate an article with AI?
The cost is the AI's, billed straight to your Anthropic and OpenAI accounts with no markup from us. The sample receipt on this page shows US$ 0.36 for a full article with an image; the real figure depends on the model and the length. The plugin shows the cost of each step and you set a spending cap.
Do I need an API key?
Yes. Text uses your Anthropic (Claude) key and images use your OpenAI key. Perplexity and DataForSEO are optional and improve case research, competitor research and rank tracking.
What happens after 60 days?
Your choice: stay on Free with no time limit, or subscribe to PRO for US$ 19.90 a month or US$ 200.59 a year, per user, on unlimited sites. Your plans, topics and articles stay on your site.
How many sites can I use it on?
As many as you like, on Free and PRO. One jode.io account covers all your sites.
Will an article go live without me seeing it?
Only if you choose "Publish". Draft is the default, and you can send the article to your client for approval first.
Does it work with Elementor and my SEO plugin?
Yes. It works on Elementor sites and fills in Yoast SEO, Rank Math, All in One SEO and SEOPress.
Which languages does it write in?
In whatever language you set. The plugin's dashboard is in English and Portuguese.
Does jode.io keep my keys or articles?
No. Your keys stay in your WordPress and are only used during each run. The finished article goes to your site.