Concept

Glossary

The terms you meet in APC Editorial and in these docs, grouped by subject. Each one with the name you see on the plugin screen.

Updated for version 3.827 min read

On this page

Planning
Briefing
Generation
Publishing
Measurement and links
Account

Planning#

Project: The folder that organizes the work: a client, a site or a section. You switch projects in the switcher at the top of the plugin screens. See Projects and plans.
Subproject: A project inside another, as many levels deep as you need. A project's numbers count only its own plans, without adding up its subprojects.
WP plan: A campaign of blog articles. It has its own themes and every generation setting: editorial prompt, category, authors, image, scheduling and e-mail.
LinkedIn plan: A campaign of standalone LinkedIn posts, separate from the blog articles, with themes, briefing and image. See LinkedIn.
Season: The name people usually give to a plan that continues another on the same subject, for example "Termination, season 2".
Considered seasons: Other plans of the same project and type that you tick for the current plan to take into account. Their themes and articles go into theme generation, briefings and anti-cannibalization, so the new plan doesn't repeat what they already cover.
Macroblock: A group of themes in the plan on the same sub-subject, with a Pillar and the Satellites around it. The themes of a macroblock stay together in the list.
Pillar: The central theme of a macroblock: the broadest article, which the other articles in the block point to with internal links.
Satellite: An article that stands on its own, with its own search intent, and supports a Pillar.
Subsatellite: A narrower, more practical cut of a subject that a Satellite covers.
Asset: A support piece the reader uses: a template, checklist or roadmap. It only appears when the title promises that kind of material.
Level of knowledge: How much the reader already knows about the subject: Basic, Intermediate or Advanced. It is chosen for the plan when generating themes and shows in each theme's briefing.
Funnel: The stage of the reader's journey the theme serves: TOFU (top, discovery), MOFU (middle, evaluation) or BOFU (bottom, decision).
Search intent: What the person wants when searching. In the briefing's Intent field: Informational, Commercial/Investigative or Transactional.

Briefing#

Briefing: Each theme's sheet that says what the article will cover and what it leaves to neighbouring themes. AI writes it by comparing with every other theme in the plan, and you review it before generating. See Themes and briefings.
Main Keyword: The search the article wants to win. It always goes in the excerpt and the first paragraph, and it is the keyword Rank Tracking checks.
Canonical Keyword: The Main Keyword plus the theme's scope, written the way someone would search. When the Main Keyword is empty, this one goes in the excerpt and the first paragraph.
Micro-Question: The precise question the article answers. Just one, and never of the "what is X" kind.
Anti-Cannibalization Note: The briefing note in 3 parts: Scope (the article's subject), Goes deeper into (what it details) and Does not cover (what is left to neighbouring themes, named by title).
Neighbouring theme: Another theme in the plan named under "Does not cover". The article mentions its subject in a few lines and links to it.

Generation#

Generation: Each time the plugin produces a theme's article (or post), with every step turned on in the plan. Each generation stays in the history, with its cost. See Article generation.
Competitor research: The step that reads the pages showing up on Google, in AI Overviews and in AI Mode for the theme's keyword, before writing.
Strategic differential: What your article will bring that competitors don't: scope, angle, gaps covered, E-E-A-T and cases.
E-E-A-T: Experience, Expertise, Authoritativeness and Trust: the quality signals Google looks for. APC points out the ones the article has and what only the author can add, never inventing experience or credentials.
Cannibalization: When 2 pages on the same site compete for the same search and get in each other's way on Google.
Anti-cannibalization: The step that, before writing, compares the theme with the site's articles and with the themes still planned, so the new article doesn't compete for the search with another of yours.
Case research: The optional step that finds real cases with checked links. For Brazilian law, it looks for decisions on the courts' sites. A case that wasn't checked never goes into the article.
AI Overview: The AI-written summary Google shows at the top of some searches, with links to its sources.
AI Mode: Google's search mode where the answer is written by AI, as a conversation, with links to its sources.
People also ask (PAA): Google's box of related questions. The article's FAQ answers those real questions.
Main profile: The content's sector, chosen in the plan's editorial prompt: Jurídico (legal), Saúde (health), Finanças (finance), Tecnologia_TI, Marketing_SEO, Educação_Geral or Other. It sets the writing rules for the article.
Regulated sector: The Jurídico, Saúde and Finanças profiles. The text stays within the profile's field, promises no results and never invents experience or credentials.
Closing line: The required final sentence of LinkedIn posts in regulated sectors, in the output language. Without it, the post isn't published.
Output language: The language of the texts, the SEO fields and the text in the image. Left empty, the site's language applies. See Settings.

Publishing#

Draft: The article goes into WordPress without going live. It is the default choice on every generation. See Publishing.
New version: When you regenerate an article that already exists, the new version is kept beside it. The current article stays live until you publish the new one, at the same address and with the same publish date.
Client review: The page where the client reads, edits and approves the draft before it goes live.
Approval queue: Approved articles go live one per scheduling slot, in the plan's order.
Scheduling: The daily, weekly or monthly slots at which the plan generates or regenerates one article per slot, in your site's time zone.

Measurement and links#

Impressions: How many times a page showed up in Google's results, according to Search Console. See SEO and performance.
Clicks: How many times someone clicked through to the page from Google's results.
CTR: The share of impressions that turned into clicks.
Position: The page's average position in Google's results over the period. The lower the number, the better.
Before | Now: The side-by-side comparison of a period with the previous one, shown in every Search Console block.
Rank Tracking: The Main Keyword's position on Google, on mobile and desktop, and whether the site is cited in AI Overviews and AI Mode. It uses your DataForSEO account.
Backlink: A link from another site to yours.
Authority: The 0 to 1000 score DataForSEO gives a page or a site. It comes from DataForSEO, not from Google.
Link Building - Native: The internal links the writer puts in the article become links to the right themes of the plan. A link only shows on the site once the target article exists.
Link Building - AI: AI suggests and adds internal links between the plan's articles, always making sure of the link to the macroblock's Pillar.
IndexNow: The notice the site sends to Bing and other search engines when a post is published or updated. Google doesn't use IndexNow.

Account#

jode.io account: Your account to use the plugin, created when you sign in with Google. The Google e-mail must match your WordPress user's e-mail. See Sign in with jode.io.
Free: The free plan, with the tools that run only on your server, on unlimited sites. See Free and PRO.
PRO: The paid plan, per person, with everything that uses AI: plans, themes, briefings, articles, images and advanced measurement, on unlimited sites.
Module: A feature you turn on and off in Global Settings › Modules. See Turn on the modules.
API key: The access code of your account with each AI (Anthropic, OpenAI, Perplexity…). It is stored in your WordPress, and the cost of each use is billed to your account with the provider. See AI keys and costs.
Cost ceiling: The spending limit per provider (Anthropic and OpenAI). When it is reached, the queue pauses or you just get an alert. The text is never shortened to fit the ceiling.